Betty Ray had lots of fun managing fucker.com for a friend. Now she presents Fuckertown, an open-ended serial told as an animated story, which Ray calls a "Niketown for fuckers."
The story follows Brandine, her grandmother Hortense, and baby Stu as they leave the Midwest for Antlerville. In episodes to come, the group will stumble on Fuckertown and its shady lady leader, Natasha Strap. The products the characters use and see are all for sale to Fuckertown viewers.
At least 12,000 people have stumbled upon Fuckertown, and have signed up to receive email updates about the site.
Ray reveals the inspirations for Fuckertown and discusses the challenges of producing her animated narrative with integrated product placement.
Download the interview (1.6 MB).
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