Dear Customers, Kindle is the bestselling e-reader in the world. It's also the bestselling, the most-wished-for, the most-gifted, and has the most 5-star reviews of any product on Amazon. We created Kindle for reading – it weighs less than a paperback (only 8.5 ounces), reads like real paper with no glare even in bright sunlight, wirelessly downloads books in under 60 seconds, and has one month battery life. And it's only $139. Good news: you now have the option to get Kindle for $25 less – only $114. How are we doing this? We took our bestselling Kindle and made a version with special offers and sponsored screensavers. Companies sponsor the screensavers, you pay less for your Kindle. Plus, you receive offers directly on your Kindle that can save you more money, such as a $20 Amazon Gift Card for $10, 6 Audible Books for $6, and an album from the Amazon MP3 Store for $1. Special offers and sponsored screensavers display on the Kindle screensaver and on the bottom of the home screen – they don’t interrupt reading. Our goal is to display screensavers that customers want to see. That's why we've created an app called AdMash. Anyone who's interested can download AdMash and help pick future screensavers. Two prospective screensavers show up side-by-side, and you pick the one you find most attractive. The ones preferred most by customers qualify to become sponsored screensavers. You can also set your personal Kindle Screensaver Preferences to give us hints on the style and types of sponsored screensavers you’d like to see on your Kindle. For example, you can indicate that you'd like to see more or fewer screensavers that include elements such as landscapes and scenery, architecture, travel images, photography, and illustrations. Together, AdMash voting and Kindle Screensaver Preferences help us select the most attractive and engaging sponsored screensavers to display on your Kindle. We're working hard to make sure that anyone who wants a Kindle can afford one. We want to thank our launch sponsors – Buick, Chase, Olay, and Visa – for helping us make Kindle more affordable than ever for our customers. You can pre-order Kindle with Special Offers for $114 today. Kindle for $139 and Kindle 3G for $189 (includes free 3G wireless) also continue to be available, without special offers and sponsored screensavers. Thank you for being a customer and happy reading, Jeff Bezos Founder & CEO