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Guaranteed to Change Your Life: A list by kathy_dipietro, Corporate Survivor

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The Highest Goal: The Secret That Sustains You in Every Moment
by Michael Ray, Jim Collins "ALMOST WITHOUT FAIL, when I ask people to tell me their highest goal, they give me what a company would call a purpose, a part..." (more)

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Edition: Hardcover


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Editorial Reviews
Don Maruska, author of How Great Decisions Get Made
"With his revolutionary and refreshing insights, Ray helps you discover and pursue your highest goal."

Product Description:
The Highest Goal reveals the secret discovered by thousands of people who have taken the author's Stanford Business School creativity course: that living from the highest goal produces power, inspiration, and guidance that helps one persist even through the worst of times, and ultimately leads to success. The book combines practical business advice with spiritual motivation and creative insights. In addition, it discusses proven steps that people can use on a daily basis to take a personal stand and turn the chaos of difficult times into a complete and fulfilling life.

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Product Details
  • Hardcover: 184 pages
  • Publisher: Berrett-Koehler Publishers (July 1, 2004)
  • ISBN: 1576752860
  • Product Dimensions: 9.5 x 6.4 x 0.9 inches
  • Shipping Weight: 1.0 pounds. (View shipping rates and policies)
  • Average Customer Review: based on 6 reviews.
  • Amazon.com Sales Rank in Books: #5,813
    (Publishers and authors: improve your sales)

Inside This Book (learn more)
First Sentence:
"ALMOST WITHOUT FAIL, when I ask people to tell me their highest goal, they give me what a company would call a purpose, a part of its organizational vision." Read the first page
Browse Sample Pages:
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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20 of 25 people found the following review helpful:

Might be the most important book you ever read, July 26, 2004
Reviewer:Joe Tye (Iowa) - See all my reviews
(REAL NAME)  
This might be the most important book you ever read. Michael Ray's "Creativity in Business" class was the most influential course I took as an MBA student at the Stanford Graduate School of Business (or anywhere else for that matter). The life-changing insight I drew from his class was that my own inner Voice of Judgment (VOJ) is the only obstacle to my becoming the person I am meant to be by doing the work I am meant to do.

That, of course, should be a pretty self-evident notion. What made Michael's course so helpful was that he gave us heuristics in the form of systematic exercises that he calls "live-withs." These help transform mere intellectual insight into real experience of life. When you "live with" behavioral guides such as "Pay Attention," "Walk Into Fear," or "Be Loyal to Your Own Values," you start seeing unexplored potential in yourself and endless possibilities in the world around.

The Highest Goal shows how these simple yet sophisticated live-withs can help you find and pursue the highest goal that gives your life an overarching sense of purpose and meaning. Some of what he has to say will surprise you - such as the advice to move beyond passion and success. Some of it will challenge you - such as the counterintuitive notion that the path to True Prosperity can start by living with "Do Only What You Love, Love Everything You Do."

Michael says that finding your highest goal is like the experience of falling in love: nothing around you has changed but everything is different, because you have changed. The experience is energizing, it is catalyzing, and it is endlessly generative. It's not always easy, as some of the stories in his book make clear, but it is always worth the effort.

As Jim Collins (author of Good to Great and coauthor of Built to Last) says in his foreword, Michael's book "is a deeply subversive work; if you follow its teachings to their logical conclusion, you will almost certainly make significant changes in how you orient your life." I am living proof of that statement. Had I not taken Michael's class in 1985, I don't know where I'd be today, but I do know it would be a place created in response to the goals of others instead of a place from which I can pursue my own highest goal.




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Customer Reviews
Avg. Customer Review:
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Are You Ready to "Live With" Your Highest Goal?, January 26, 2005
Reviewer:Tracy L. Needham "Adventurous Life Coach" (Washington, D.C.) - See all my reviews
(REAL NAME)  
This book is based on the author's acclaimed Personal Creativity in Business class, which he taught at Stanford University for 25 years to the likes eBay entrepreneur Jeff Skoll and Good to Great bestselling author Jim Collins. But it's not another business management book, or even a book on how to tap your creativity.

Instead, Ray reveals the secret that all the successful people he taught ultimately attributed their success to - living their life connected and committed to their "highest goal." Essentially, your highest goal is the aspiration that gives meaning to your life, motivates and sustains you. Aligning your efforts with it will help you accomplish your dreams and find fulfillment. Ray suggests exercises to to identify it, then helps you better integrate it into your life based on your key challenges. His "live-withs" are simple but powerful tools for shifting your thinking and actions so you can benefit from living with your highest goal every day.

What you should know....to some, the title and cover photo may imply a very "new age-y" type book. While there is a little of that, the book overall takes a very practical approach to the subject.

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1 of 6 people found the following review helpful:

A Treasure of a Book, October 4, 2004
Reviewer:Julie M. Daley (Berkeley, CA) - See all my reviews
(REAL NAME)  
This book is one of the most important books of our time. A true treasure, Michael Ray's book will change your life if you allow it to. Within these pages are simple, yet profound, ways of to experience yourself in the world, something Michael refers to as "live-withs". The simplicity lies in both the basic truth that underlies each live-with message as well as the ease with which you can incorporate their use in your day-to-day life. Yet, the effect on your life, if you allow yourself to be open to what you learn, will be stunningly profound. As you open yourself to your own highest goal, you will indeed meet the real you along the way.

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3 of 8 people found the following review helpful:

Gems of Wisdom and Tools for Practice, September 12, 2004
Reviewer:Medea Minnich (Little River, CA USA) - See all my reviews
(REAL NAME)  
Having had the privilege of writing the index for Michael Ray's book, The Highest Goal, I was greatly touched and inspired. I've spent many years studying both Eastern and Western philosophical thought and religion, and this book clearly and simply communicates what I believe are fundamental truths about the Self and a life of spiritual practice. Along with that understanding, Michael gives the reader tools for practice which will no doubt open the door to great growth and insight.

The inspiration for this book may have been the Stanford University Creativity in Business course, but it is most definitely a book about spiritual practice. The Highest Goal has the potential to transform lives-read it and open to a higher level of conscious living.


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2 of 8 people found the following review helpful:

From Finish to Start, Right from the Heart, September 10, 2004
Reviewer:Jordan Gruber "CEO, Enlightenment.Com" (Menlo Park, CA<P>Menlo Park, CA USA) - See all my reviews
(REAL NAME)  
Michael Ray's book, THE HIGHEST GOAL, will speak not only to accopmlished businesspeople who want to know "Is there more?", but also to philosophers and writers and artists who want to know how they can do better with their life. When I look at a book like this, I very carefully assess the "tonal" of the author, and in this case, it is clear to me that Michael Ray not only knows what he is talking about, but that he has lived both ends of the spectrum he is bringing together: the spiritual and the world of work, money, and business genearlly.

But this is not merely a theoretical book. There are many concrete suggestions, including what Michael Ray calls "live withs," that is, principles that you can easily use in your day-to-day life to address what ever it is that is most bothersome or challenging to you.

I found this book well-written, inspiring, and more than a bit personally challenging. I have been on the path of the Highest Goal for many years, and if you read this book, it is likely that you will discover that you are on this same path as well.

-- Jordan Gruber, CEO, Enlightenment.Com

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3 of 11 people found the following review helpful:

A Surprising Book!, August 29, 2004
Reviewer:John Matlock "Gunny" (Winnemucca, NV) - See all my reviews
(TOP 500 REVIEWER)   (REAL NAME)  
Business & Economics, Business / Economics / Finance, Business/Economics, Development - Business Development, Goal (Psychology), Personal Growth - General, Self-actualization (Psychology, Self-actualization (Psychology)

The Highest Goal is the distillation of years of accumulated wisdom from a great teacher who has the humility to view his thousands of students as his teachers.," from the forward.

For over 25 years, Michael Ray has taught the Personal Creativity in Business course at Stanford. And over the years graduates of the course seemed to go further, higher, faster than. Not always in monetary terms, but in achieving whatever their own goals might have been.

The chapter headings seem to present as good a summary as I could write about the goals of the book:

Go Beyond Passion and Success
Travel Your Own Path
Live with the Highest Goal
Find True Prosperity
Turn Fears into Breakthroughs
Relate from Your Heart
Experience Synergy in Every Moment
Become a Generative Leader.

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