To promote Shadow the Hedgehog, the game developed by Sonic Team, SEGA has launched a WAP site that will offer a tons of exclusive Shadow The Hedgehog accessories to customise your mobile from wallpapers & ringtones to trailers and text alerts. You will also get the opportunity to enter a competition to win an awesome money-can't-buy, limited edition Shadow The Hedgehog prize. All you need to do is text 'SHADOW' to 80880 and choose your path – Hero or Villain. All Texts and WAP browsing are charged at your standard operators rate. All downloads are charged at £0.50p per item. Please ask bill payer’s permission.