The idea behind a loyalty program is that business owners should reward their customers for coming back and using their services repeatedly.

This act of 'rewarding loyalty' should increase both customer retention and customer satisfaction.

C.L.M. records customers, products (or services) and day to day sales transactions.

By using this information in conjunction with some basic configuration, the application determines when customers are entitled to something for free.

C.L.M is highly configurable and you can use either a 'points' or 'money' based loyalty system.

It also supports both dollar and pound based currencies and US/UK regions.