The Game Marketing Conference takes place at 600 Townsend Street (across from the Macromedia building) in the South of Market area of San Francisco, California. Online registration is open and attendees can save $200 by taking advantage of the early bird registration - only $295 - until February 24, 2006. Registration information and conference details are available on to http://www.GameMarketing.com
Game Marketing Conference Sessions include:
New platforms, new challenges-how to ride out 2006
Spending your dollars wisely: print vs. online vs. TV
Effectiveness of viral marketing: From loving Bees to making friends on myspace
Product case study - a view from the trenches
Making or Breaking: Can top-notch marketing turn an A game into a AAA game?
Breaking the walls: turning developers into marketers and vice versa
Going outside: when does it make sense to hire an agency
Marketing beyond our borders: working with international partners or headquarters
Opportunities on Emerging Platforms
Marketing Way Outside the box: nontraditional marketing for games
Working with Licenses
Event marketing - trade shows to user groups, what works?
Trends: reading the tea leaves for demographic and product insight