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HOW magazine's goal is to help designers, whether they work for a design firm, for an in-house design department or for themselves, run successful, creative, profitable studios. HOW strives to serve the business, technological and creative needs of graphic-design professionals. The magazine provides a practical mix of essential business information, up-to-date technological tips, the creative whys and hows behind noteworthy projects, and profiles of professionals who are influencing design.

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HOW magazine's goal is to help designers, whether they work for a design firm, for an in-house design department or for themselves, run successful, creative, profitable studios. HOW strives to serve the business, technological and creative needs of graphic-design professionals. The magazine provides a practical mix of essential business information, up-to-date technological tips, the creative whys and hows behind noteworthy projects, and profiles of professionals who are influencing design.

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12 Reviews 5 star:  (9) 4 star:    (0) 3 star:  (2) 2 star:    (0) 1 star:  (1)           Average Customer Review (12 customer reviews)		Share your thoughts with other customers:
Most Helpful Customer Reviews   59 of 72 people found the following review helpful: Great Mag...But Amazon is charging $22 more than sub cost, June 7, 2004 By  Blair "masterblair" (West Hollyweird, CA USA) - See all my reviews I found a how magazine and it is charging $29.99 for a subscription. I came across this same problem on another magazine that I was going to subscribe from Amazon...but the magazine itself was charging far less. I wrote Amazon about the price change (and they claim they correct prices in a few weeks) months later that magazine cost has not changed... Not a good sign for Amazon...for magazine subsrciptions. I love Amazon...but why are they so out of whack with magazine costs?   42 of 47 people found the following review helpful: THE Magazine for the Commercial Graphic Artist!, May 24, 2002 By  LizGraphix "lizgraphix" (Los Angeles, CA) - See all my reviews I have been buying copies of this magazine in New York City newsstands for years now. I think the first one I picked up was because it contained listings for graphics compatitions. But, I was an evolving graphic artist in Rochester, NY ... educated in Architecture, and teaching myself the rest of what would become my career - Graphic Design. Pen & Ink, masking, layouts, the evolution of a logo design ... all the techniques and steps laid out in feature articles which focused on the work of an individual or design studio at the top of their game. And in between were the articles on how to negotiate a contract, how to present your ideas to a client .. how to GET clients. It's full of images ... less talk. We are, afterall, visual artists and know we learn best through what we see. This is a worthwhile magazine to get. You'll find something useful every issue.   12 of 12 people found the following review helpful: HOW is a good buy and a great resource, May 23, 2003 By  M. R Turner "zenresistance" (Edgemoor, SC United States) - See all my reviews    HOW is very practically-oriented, not a lot of "look at us, we're graphic designers" [junk] you see in other graphic design magazines. Self-importance is out. Information-importance is in. Each issue has loads of sage advice, and it's all very understandable to all designers, novice to Madison Aveenue. Great magazine for all graphic designers. Share your thoughts with other customers:  › See all 12 customer reviews...		Most Recent Customer Reviews My favorite design mag Of all the design magazines, Print, CA, and HOW, HOW is the only one that has continued to match good business articles, print AND web. The only one I need every issue of. Published 16 months ago by S. Hoffman HOW Inspires. As a freelance graphic designer only 6 months out of school, I would recommend this magazine to anyone else who is in the same boat. Read more Published 17 months ago by Emily Harrington Still have not received this magazine. I ordered HOW for a graphic designer friend's birthday in January and it is near the end of March and she still has not received anything... Read more Published on March 23, 2006 by M. ODay The business of design... not design of design. This would be a great magazine for someone who either owns thier own design business, a pro freelancer or an art director who is high up on the food chain in an agency. Read more Published on January 12, 2006 by Kurt McNamara It maybe designers-must-have... but It's full of ads. Not just plain ads on plain papers, but on special papers that are triple times as thick as other regular pages... Read more Published on July 27, 2005 by S. S. Kim a designers MUST great monthly information on the latest design trends and figures. Sadly it only comes 2x's a year. Published on October 27, 2004 by S. Westhafer As a subscriber for over 3 years... ... I highly recommend this magazine to anyone interested or immersed in the graphic design industry. Read more Published on October 29, 2003 by alahnna Money Well Spent This magazine really fills the voids that design school leaves behind. I have developed some serious guts in fighting for what I am worth due to this publication. Read more Published on October 22, 2002 by Sarah L. Reimer A Must Have... I believe that this magazine is a must have for any designer. Especially those that are new to the field. Read more Published on June 22, 2002 by S. Bailey Search Customer Reviews Only search this product's reviews › See all 12 customer reviews...

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