Success in business takes knowledge and proven results. The latest books available from Wharton School Publishing and Financial Times Press give you the knowledge and practical advice needed for solving today's business challenges. From presentation skills, to personal finance, to trading and investing, to leadership and management, FT Press and Wharton School Publishing will help you get ahead, get noticed, and get results.



Featured Titles

Jeffrey Gitomer's Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS

Every business winner has one thing in common: a YES! Attitude that's powerful enough to help them achieve the impossible! When you've got a YES! Attitude, you assume everything will start with "YES!" ...and you'll find a way to "YES!" even when the first, second, and third answer you hear is "NO!"

You say you weren't born with a YES! Attitude? No problem! Jeffrey Gitomer will give you all the tools you need to build one. As the world's #1 expert in selling (and the author of the best-sellers Little Black Book of Connections, Little Red Book of Selling, and Little Red Book of Sales Answers) Gitomer knows more about attitude than anyone. Now he's brought those lessons together in a book you can read in one sitting--a book that'll change your life!

What makes this book unique? It's not just "inspiration": it's a complete, step-by-step, fully-integrated game plan for understanding and mastering your attitude. You'll learn 7.5 specific things you can do to maintain your intensity, drive, and commitment; discover 20.5 "attitude gems" that capture the value of thousands of dollars of books and courses; learn how to overcome the 10.5 most dangerous "attitude busters"; then learn how to maintain your YES! Attitude every day, for the rest of your life!



Leading at a Higher Level

Lead your people to greatness, as you create high-performance organizations that make life better for everyone you touch. Leading at a Higher Level will guide and inspire you, every step of the way. Ken Blanchard (coauthor of The One Minute Manager) and his colleagues have spent 25 years helping good leaders and organizations become great. Now, they’ve brought together all they’ve learned about outstanding leadership in one book: Leading at a Higher Level.

From the Authors, Kate Ludeman and Eddie Erlandson:
"We wrote this book because we have seen firsthand the paradox of alpha males: their magnificent strengths make them natural leaders, but their assets can turn into liabilities. Their confidence and competitive drive often erupts in cold, dominating, self-absorbed behavior, and they find it difficult to acquire the special skills that today’s businesses require—motivating, inspiring, teaching, communicating.

You’ll learn how to zero in on your best targets and visions... deliver legendary customer service and earn raving fans... truly empower your people, and unleash their incredible potential... ground your leadership in humility, and focus on the greater good."

For a long time, leaders have relied on Ken Blanchard’s insight, wisdom, and practical techniques. Now, he and his colleagues have delivered the leadership classic for a new generation: Leading at a Higher Level.



Success Built to Last

"Everyone wants success, but you can do better than that. This is an extraordinary book that finally reveals a meaningful 'secret formula' for success based on the lives of remarkable people."--Sir Richard Branson, Virgin Brands

Imagine discovering what successful people have in common, distilling it into a set of simple practices, and using them to transform your company, your career, and your life.

Authored by three thought leaders in organizational development and self-improvement—including Built to Last coauthor Jerry Porras—it challenges conventional wisdom at every step. Success Built to Last draws on face-to-face, unscripted conversations with hundreds of remarkable human beings from around the world. Meet billionaires, CEOs, presidents of nations, Nobel laureates, and celebrities. Meet unsung heroes who've achieved lasting impact without obvious power or charisma. Famous or not, almost all started out ordinary.

Above all, discover why successful people stay successful and how you can too.



The Coming China Wars

"Peter Navarro has captured the breadth of areas where China and the United States have fundamental conflicts of business, economic and strategic interests. This book should be in the hands of businessmen, economists and policy-makers."-- Dr. Larry M. Wortzel, Chairman, US-China Economic and Security Review Commission

China is now the "factory floor" for global production. It sells to the world at the competition-crushing "China Price" and we as consumers benefit greatly. Unfortunately for the world, this story doesn't end with a cornucopia of cheap Chinese goods on our store shelves. Rather, it begins precisely at this point. It is a story about how the rapid and often chaotic industrialization of the most populous country on the planet has put China on a collision course with the rest of the world.

The emergence of China as an economic superpower is currently moving on a path that will affect literally every nation and every person in the world, and potentially cause great turmoil and conflict. The Coming China Wars will be fought over everything from decent jobs, liveable wages, and leading edge technologies to strategic resources such as oil, copper, and steel and eventually to our most basic of all needs: bread, water, and air.



Marketing in the Public Sector

Discover how to use proven marketing thinking to supercharge the effectiveness of any government institution, public agency, or non-profit! Using scores of examples, renowned marketing consultant Dr. Philip Kotler and Nancy Lee introduce breakthrough techniques for promoting innovation, speed, efficiency, convenience, responsiveness, fairness, and citizen satisfaction.

The authors begin by segmenting the markets; understanding the differing needs, interests, incomes, and access levels of each group; and setting the most effective service priorities. Next, they’ll teach readers to position their offerings so each of their target markets can discover them and recognize their benefits. Kotler and Lee walk through carrying out all four core "tactical" marketing activities: defining product, price, place, and promotion. Finally, they offer indispensable practical guidance on communications strategies for reaching target markets as effectively as possible.



The Truth About Being a Leader...and Nothing But the Truth

This book delivers high-powered leadership advice you can use every day, whether you lead one person or 100,000. Author Dr. Karen Otazo has spent more than 20 years coaching executives in virtually every type of organization: she's personally worked with more than 2,000 individuals, from interns to CEOs. Now, drawing on hundreds of secret leadership feedback reports, she reveals what actually works, and doesn't work, when it comes to being a great leader.

Readers will find simple, easy-to-use techniques for smoothly assuming new leadership roles; preparing mentally for leadership; honing your style; maximizing your impact; crafting your vision and communicating it crisply; shaping strategies and getting buy-in; framing the discussion; using power wisely; handling tough coaching and feedback sessions; avoiding leadership pitfalls; managing stress; choosing your battles; strengthening your key relationships; inspiring people, building world-class teams; and achieving outstanding results!


Browse more titles in The Truth series
Browse titles in The Rules series


Wharton School Publishing

The words action, idea, and impact best represent what Wharton School Publishing provides practical knowledge that can be applied by business leaders to make real changes in their professional lives.

Wharton School Publishing's latest titles cater to the needs of all professionals. Whether working local or globally, whether they are looking for innovative solutions to grow their business, or whether developing strategies to stay on top, these books offers solutions for all business needs.

Browse Wharton School Publishing:


General Business Titles
Finance & Investing Titles
Management & Strategy Titles
Leadership Titles
Sales & Marketing Titles
Global Business Titles
Wharton School Publishing Paperbacks






See more in Business & Investing.

Where's My Stuff?
Shipping & Returns
Need Help?
Search   
Top of Page
Conditions of Use | Privacy Notice © 1996-2007, Amazon.com, Inc. or its affiliates