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How to build a champion

Pats showed the way; can Parcells, rest of NFL follow?

Posted: Monday December 24, 2007 1:35AM; Updated: Monday December 24, 2007 12:25PM
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Bill Belichick (left) and Robert Kraft have won three Super Bowl titles in this decade.
Bill Belichick (left) and Robert Kraft have won three Super Bowl titles in this decade.
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NEW YORK -- Once upon a time, way back in 2000, New England owner Bob Kraft swam against the tide and hired a 47-year-old coach, Bill Belichick, who brought along a trusted friend with a knack for picking players, Scott Pioli, 34, to run the personnel side of the team.

Pioli would scout and prepare the free-agent and draft lists with his staff, and do contracts, while Belichick would coach and pick the players ... with the financial and moral support of Kraft.

The Patriots were $10 million over the cap then, and their top-rated free agent at an important position was a terrific young tackle, Jon Runyan. Nope, Belichick said; we're not going to further screw up our bloated cap by signing the richest tackle in football. So the Patriots bit the bullet in 2000 and 2001, trying to get better through the draft (Tom Brady came in 2000, Richard Seymour and Matt Light in '01).

Then they took a very interesting gamble in 2001. One of their best young defensive players, tackle Chad Eaton, was a free agent, and the Pats let him go seek his fortune. Eaton signed with Seattle for a bonus of $3.5 million. The Patriots signed 20 mid- to low-roster veteran free agents for $2.57 million in signing bonuses that spring.

Of course, the Patriots won the Super Bowl that season, with 16 of those free agents playing in an upset win over St. Louis. Mike Vrabel, Antowain Smith, Roman Phifer and Larry Izzo were among them. In the spring of 2002, New England was the only defending Super Bowl champion in the first nine years of free agency to enter the next season under the salary cap.

After that 2002 Super Bowl game, I told Belichick at the Patriots' team party, "You've just given a blueprint to every team in the NFL -- draft well, find a quarterback and fill in all the cracks through middle- and lower-class free-agency.''

"I know,'' he said.

Six years later, teams still don't follow the blueprint. I don't get it.

***

Football's the ultimate team sport. Isn't that what we always hear owners, GMs and coaches say? The Browns are contending today because they rebuilt their offensive line (Joe Thomas, Eric Steinbach) and handed a former sixth-round pick (Derek Anderson) the reins at quarterback.

The Packers are contending today because a soft-spoken general manager (Ted Thompson) hired the offensive coordinator of the worst offense in football (Mike McCarthy, San Francisco) and let him coach his way.

The Steelers are contending today, at least in part, because progressive owners (the Rooneys) hired a precocious, Noll-like 34-year-old coach (Mike Tomlin) with a big upside.

Dallas has a third-time-is-the-charm rookie head coach (Wade Phillips) and a quarterback (Tony Romo) whose rights cost them $10,000 four years ago.

Jacksonville is contending today because of a strong defense, a two-headed running game (Fred Taylor, Maurice Jones-Drew) and a longtime backup quarterback (David Garrard) playing better than the high-first-round star quarterback (Byron Leftwich) ever did.

Why is Tampa Bay running away with the NFC South? Key guys: undrafted quarterback (Jeff Garcia), undrafted running back (Earnest Graham), ancient receiver on his third team (Joey Galloway).

That's not every team, obviously. But if Dallas and New England meet in the Super Bowl, it will be a battle of coaches who are on their third and second jobs, respectively, starring a free-agent bumpkin from Eastern Illinois at quarterback for one team and a quarterback for the other picked after Spergon Wynn in sixth round of the 2000 draft. The personnel czars would be Pioli and 38-year-old Dallas vice president of college and pro scouting Jeff Ireland. Those guys are barely household names in their own households.

(To be fair, Dallas owner Jerry Jones has the final say on the draft and in free agency and has had a smart season. Jones deserves a couple of pats on the back for ignoring geniuses like me who told him paying underachieving ex-Cardinal tackle Leonard Davis big dough to play guard was stupid. Now Davis, deservedly, is going to the Pro Bowl.)

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