Recently, WarCry had the chance to talk to Acclaim CEO Howard Marks. We received an update on his company's quest to bring the Eastern MMO business model to Western shores and got a peek at how 2Moons, 9Dragons, BOTS!! and Dance! Online have fared on the open market.
9DragonsWhat "free-to-play" really means is that all Acclaim's games are free to download and can be played without the player ever laying down a dime. In 2Moons, for example, the company makes money through in-game advertising that appears in the user interface. In 9Dragons, players can play for free, but also can buy upgrades and customization items securely through Acclaim.
Marks emphasized through that the company is committed to actual free-to-play. One common consumer complaint with the model is that while some games advertise their games as such, many build in an artificial gameplay wall where a player basically is forced to buy items or coin to progress in the game. He says that none of Acclaim's games do this, nor will there ever be any artificial walls.
Read more after the leap.
