Apple: The New No. 1
Apple: The New No. 1
Which companies have the best reputations? Apple tops the list, Google and Berkshire Hathaway move up, and Costco cracks the top 20 this year. more
1. Apple
6. Starbucks
2. Berkshire Hathaway
7. FedEx
3. GE
8. Procter & Gamble
4. Google
9. Johnson & Johnson
5. Toyota
10. Goldman Sachs
• See the top 20

The trouble with Steve Jobs
The trouble with Steve Jobs
Jobs likes to make his own rules, whether the topic is computers, stock options, or even cancer. more
Top 10 for innovation
Top 10 for innovation
Nike and Disney get top marks for innovativeness. Which other admired companies make the cut? more
How Costco competes
How Costco competes
Having happy employees and upscale customers helps the discount retailer stay admired in a world where few dare challenge the mighty Sam's Club. more video

Full list
Full list
There is no higher praise than the respect of one's colleagues and competitors. See how 317 top companies rate in 8 key areas. more
• 600+ contenders, winners ranked
Most admired companies in your state
Most admired in your state
California is home to the most corporations on this year's list. See the top-rated firms near you (including interactive maps). more
• California
• New York
• Texas
• See the rest
Best & worst
Best & worst
What makes a company well-regarded? See the 10 most - and least - admired for... more
• Social responsibility
• Financial soundness
• Management quality
• See the rest
No. 1s: Industry champions
No. 1s: Industry champions
From aerospace to wholesalers, which companies scored the highest when ranked by their peers and rivals? Plus, see the complete rankings for 64 industries. more
World's most admired
World's most admired
Apple reigns this year on Fortune's global list as well. FedEx and Honda rank higher, while Toyota slips. Which other companies made the top 50? more
From the March 17, 2008 issue
Quick Vote
Which company do you most admire?
  • Apple
  • Berkshire Hathaway
  • GE
  • Google
  • Toyota
  • Starbucks
  • FedEx
  • P&G;
  • Johnson & Johnson
  • Goldman Sachs
Find companies you most admire
 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
Industry:
For multiple selections, hold down the <Ctrl> key
State:
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Get more Most Admired data
How we pick them
The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group started with the FORTUNE 1,000... More
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