The news that 72% of Americans are gamers may or may not be much of a surprise given the gigantic console numbers. What may be a surprise is the fact that online gaming is enjoyed by 42% of identified gamers and that PCs are the number one gaming platform among online gamers.
According to The NPD Group's recently released report, "Online Gaming 2008," which analyzes the online gaming landscape and focuses specifically on consumers' behavior, time and money spent in this market, overall participation in gaming rose in 2007 over 2006, from 64 percent of the population to 72 percent of the population. Of these, more than half say they play games online.
The PC platform continues to be the driving force in online gaming, with 90 percent of online gamers stating they use a PC to play games online, 19 percent claiming they use a video game system (console or portable) and 3 percent claiming they use a cell phone.
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