Sooner or later, all online businesses realize the importance of communication
between the business and its customers. The secret to successful communication
is in fact quite simple: never leave your customer alone, face-to-face with
the newly purchased product. A friendly after-sale follow-up email may not only
save you a return, but in fact opens door to an upgrade or an up-sale, such
as offering a subscription to a year of technical support or an extra component
or module to your product.Keeping in touch with your prospective clients who
haven't made a purchase yet, but expressed their interest in your product or
service by giving their email address is a great opportunity to make a sale.Contacting
customers one by one, while a very effective sales tactic, requires exceptional
skills and a lot of valuable time of a qualified salesperson.Sending a newsletter
to your subscribers is a fast and simple way to automate the contacts with your
customers when you use Newsletter Software by Pilot Group.PG Newsletter Software
is a complete package that allows you to start sending successful newsletters.
There is no need to rent a separate mailing server or rely on your own Internet
Service Provider, as PG Newsletter Software creates its own mailing server automatically.
You need no programming experience. PG Newsletter Software installs automatically
and runs smoothly right out of the box. If you need to change settings, just
open a web page and control things via an easy-to-use web interface. You can
send your message to every customer greeting them with their own name. This
increases the credibility of your newsletters, and increases the chance that
your message will be read. PG Newsletter Software offers extensive tracking
and statistical support. For example, after each campaign, you can easily see
exactly which subscribers followed a link in your message.