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About Infoplease.com | Audience Demographics | Contextual Targeting/Customization | Contact

The 2007 TIME Almanac with Information Please

Why Infoplease.com?

Users come to infoplease.com to feed their hunger for facts and information.

About Infoplease.com

Recent Accolade for Infoplease.com

"Highly recommended . . . should be a bookmarked site at all public, academic, and special libraries. [Infoplease.com] is a must for patrons of libraries and information centers, from high school through graduate school."

—CHOICE MAGAZINE, May 2006 (published by the American Library Association)

History

Information Please began as a famous 1930s hit radio show, and went on to become one of America's premier almanacs. From 1947 through 1997 it was published annually under the title The Information Please Almanac; since 1998 it has been published by Time Magazine as The TIME Almanac with Information Please. In 1998, Infoplease.com was launched on the Web, and quickly became an authoritative and respected reference for Internet users. The website is especially popular with students—as well as anyone looking for reliable, well-researched facts. Over 9 million visitors come to Infoplease.com for answers each month, viewing some 35 million pages of content.

Infoplease.com contains:

• The Columbia Encyclopedia, a Random House Dictionary, and a thesaurus.
• An atlas with maps and detailed profiles of every country and U.S. state.
• Daily features such as This Day in History, Today's Birthday, and Word Quiz.
• Timelines, quizzes, and polls, and "top ten" lists.
• Interactive features such as a "convert anything" tool and a periodic table.
• A Homework Center for students.
• Timely features on current news, entertainment, and seasonal events.
• Statistical tables and rankings that are continuously updated.
• A powerful search tool that provides relevant results instantly.

Infoplease.com Audience Demographics

Over 9 million unique visitors come to Infoplease.com each month.

Over 35 million pages are viewed each month.

Infoplease.com is heavily used by students, from high school through graduate school.

Site visitors are heavy purchasers of music, books, computers, and consumer electronics.

The audience is 52% female, 48% male.

Age Ranges
• 15% are younger than 18 years old.
• 25% are 18–24 years old.
• 35% are 25–44 years old.
• 15% are 45– 64 years old.
• 10% are 65 or older.

Contextual Targeting/Customization

Ads can be targeted to pages with relevant content, including these verticals:

• Travel (US, World, Maps)
• Arts & Entertainment
• Business
• Health & Science
• Government
• Reference/Education

We can create content to meet your advertising needs, or repurpose your existing content within Infoplease.com templates.

Contact

Information Please / Fact Monster
Advertising
ads (at) infoplease.com
Pearson
501 Boylston St., Suite 900
Boston, MA 02116 USA