General Advertising Specifications

In addition to Text Link opportunities, we accept IAB standard banner sizes:

• Leaderboard: 728 x 90
• Tower: 160 x 600
• Rectangle: 300 x 250

Please check out our Media Kit  and send us an email at sales at topix dot com.

1. All creative must contain the advertiser's name or URL.
2. Ad creatives may not mimic news story listings - this includes using similar page colors, fonts, and numbered listings, or the use of the word "listing" in the creative (*) or otherwise fall under one or more categories of "Prohibited Content" set forth below.
3. Ad creatives may not mimic the look and feel of page content.
4. Ad creatives may not use fake search boxes.
5. All HTML, .gif, .jpg and simple rich media* creative formats are permitted on the basis that Topix deems that it performs acceptably.
6. Drop down menus should be limited to no more than 53 options.
7. Ad creatives cannot launch new browser windows when served.
8. Ad creatives cannot launch multiple browser windows upon click.
9. After clicking on an ad unit, users must be able to return to Topix by clicking on the browser's "back" button.
10. Up to 50 characters of Alt Text are permitted.
11. Third party serving of creative is permitted for approved vendors only. If 3rd party serving is desired, please contact our sales department to determine if a particular vendor is acceptable.
12. Topix reserves the right to reject any creative.

(*) Simple Rich Media is defined as:

• HTML formatting code (table tags, image tags, fonts, etc.)
• Forms (text boxes, drop down menus, radio buttons, etc.)
• Image Maps
• Flash
• JavaScript used in conjunction with HTML forms only

Deceptive Advertising Policy

Topix does not permit advertisements that mislead the user. Ad creatives may not contain fake buttons, boxes, or downloading messages, and ads may not use fake search boxes or pulldown menus.

Prohibited Advertisements

The following content is not permissible for advertisements on Topix:

1. Advertisements offering free services, such as free email, free voicemail or free greetings;
2. Advertisements redirecting users to personal homepages or free homepage services;
3. Advertisements promoting chat rooms, instant messaging products or message boards;
4. Advertisements containing "emblems of death" such as skull & crossbones, excluding Halloween banners during the appropriate season;
5. Advertisements containing search boxes, real or otherwise;
6. Advertisements requiring input of personal information (ex. name and email address), such as contests or surveys; and
7. Advertisements with sexual, substance, gambling, or violent overtones

Topix shall determine, in its sole discretion, whether or not any particular ad falls under one or more of these categories.