Audience Profile

The CNN.com diverse audience consists of consumers who are influential, affluent and are business decision-makers, attracting more C-Level executives than most other sites.^1,8&9
Marketers can also reach young, active, and tech-savvy consumers by advertising on the CNN.com.^2&8

Audience Insights

Unique Users:

74 million average monthly unique users to the site³

Median Age:

42.7²

Median HHI:

$72,281²

Household Income:

$150K+ (32% more likely than the average online user)²

Time Spent:
(average minutes per person, per month)

27.3 minutes³

2 billion

Monthly total minutes on the site. ³

14.6 million

Mobile unique users to the CNN Digital Network. ⁶ 3 million total global downloads of the CNN iPhone App & over 1 million downloads of the CNN iPad App. ¹⁰

1.5 billion

Monthly page views are registered on CNN.com, including 864 million monthly page views to the home page alone. ⁴

101 million

Monthly global video streams, an increase of 31% from a year ago. ⁵

33 million

Unique users were registered on CNN.com's home page in a month. This is 85% more unique users to the home page than the nearest news competitor. ³

integration

The CNN Brand has the largest integrated audience compared to all Broadcast and Cable networks. 11 million P25-54 watched both the CNN television network and went to the CNN Digital Network online. P2+ totaled 18 million. ⁷

exclusive

Attracts exclusive audiences that do not visit other online news sites. At least 34% of CNN Network visitors did not visit a major news competitor in the last 30 days. ³

social

The CNN Facebook fan page is #1 among top news sites in fans and CNN's Twitter accounts are #1 in followers. ¹¹

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