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Amazon Frustration-Free Packaging

Reducing wrap rage since 2008

You Spoke, We Listened: Philips changes packaging based on customer feedback

Philips Sonicare
Philips/Norelco is utilizing Amazon’s Packaging Feedback to change their e-commerce packaging and end their customer’s wrap rage. Learn more

Want to See How It All Started?

Check out the video below and the letter our CEO Jeff Bezos wrote to customers the day the initiative launched.

Want to help us improve Amazon.com and product packaging? Tell us via the Packaging Feedback Program and also upload images about orders you’ve placed with Amazon.com.



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Frustration-Free Packaging Forum