Questions
and Answers
Our
shareholders have asked for a clearer definition of our business
and our future. Hopefully, this Q & A will help.
Q
1. How will VendTek be
affected by the obsolescence of physical cards?
The phase-out of physical cards presents an opportunity for
VendTek to deliver all prepaid services electronically through
e-Fresh enabled terminals and kiosks. Without requiring inventory
of physical cards, services are delivered on demand allowing
retailers to offer a wider selection of service providers
and denominations with significantly reduced risk and costs.
Q
2. What
is the demand for prepaid services?
Somewhere in the neighborhood of 120 million prepaid cellular
and long distance users in North America and China are projected
to consume at least $10 billion of prepaid services and recharges
in the next 12 months.
Q
3. What is the opportunity
for VendTek?
VendTek is a software developer. We license and sell our software
to our own subsidiaries and to other companies. Our proprietary
software enables the electronic delivery of prepaid services
on a secure network. Our delivery method decreases theft,
inventory costs, and technology redundancy - while increasing
product offerings.
Commercializing e-Fresh under license is VendTek's strategy
to create sustainable and recurring revenues since we sell
the "machines" and we collect commissions on a "per
transaction basis".
Q
4. Why do you think this
strategy will work?
The death of
physical vouchers can be anticipated. Service providers and
retailers need new solutions.
Electronic delivery is the only viable answer. e-Fresh has
been tested and proven. The software can be incorporated into
any POS device, kiosk or ATM machine. In the near future,
WAP and Internet-enabled mobile phones will also have the
potential to be e-Fresh enabled.
As a licensor of software, we are able to collect recurrent
revenues in a growing and perpetual market. We are ready to
add new offerings to the
e-Fresh mix, as consumers are ready. Also, VendTek has the
business partnerships that will facilitate deployment and
growth.
Q
5. Tell me more specifically
what e?Fresh "looks" like?
VendTek and
its subsidiaries are joining forces with POS terminal distributors
and transaction processing organizations to integrate e-Fresh
software with debit card and credit card processing software.
The combined application will provide a compelling value-added
service to the channels presently served by physical cards
for prepaid telecom services. To the consumer, the software
is no different that selecting an account and a dollar value
for a retail purchase.
Q
6. Who is your competition?
Our competitors
are two-fold. On one level, our competition is mainly channel
partners who supply prepaid cards to the retailers. However,
we are working with some of them to provide POS terminals
that include our software so that their retailers can still
sell prepaid services and adapt to a changing marketplace.
On another level, we compete with other electronic distribution
software manufacturers. We believe that e-Fresh is the most
adaptable, secure and user-friendly software application available.
We are constantly reviewing our technology and striving to
stay ahead of other developers.
Q
7. Where do you see the
company 18 months from now?
Our continued
focus going forward is business expansion in Canada, the US
and China. Cellular and long distance prepaid services are
our primary market opportunities but we remain aware that
evolving markets such as financial services are part of our
future, as consumers and distributors start to realize their
potential.
As physical cards are phased out, the demand for electronic
PIN delivery of prepaid services will increase. We hope to
capture 5% of the multi-billion dollar market opportunity
that stares us in the face every day.
Click
here to see pdf format.TOP
|