HappyPuppy.com: Your Source for the Latest Video Game and Computer Game Downloads, Movies, Cheats, Files, Reviews and more

Trailervision: The Best Game Trailers of the Week

Happy Puppy users are your company's target audience!

Happy Puppy users spend 10 hours on average playing video games each week.

Happy Puppy users stem from all walks of life.

User Profile: Delivering 1.8 million unique visitors monthly


Male:	91%	Avg. Age = 25
Female:	9%

HP users' platform ownership

PC:	80%
PS2:	56%
GBA:	36%
GameCube:	38%
Xbox:	69%
Sony PSP	13%
Nintendo DS	11%

HP users' favorite genre

Action/Adventure:	91%
RPG:	70%
Strategy:	52%
Sports:	29%
War:	54%
MMO:	25%

Industry Facts

Fifty percent of all Americans age six and older play computer and video games.

The average age of a game player is 30 years old.

In 2004, more than 245 million computer and video games were sold, or almost two games for every household in America.

Ninety-two percent of all games are purchased by adults over the age of 18.
Source: Interactive Digital Software Association - 2004

Creative Specification

	Dimensions		Production Deadline
Ad Units	in Pixels	File Size	Non-Rich Media	Rich Media

Full Banner	468x60	15k	2 days	5 days

Mega Banner	728x90	30k	2 days	5 days

Skyscraper	120x600	25k	2 days	5 days

In Content Box	250x250	20k	2 days	5 days

Eyeblaster (DHTML)	550x480	300k	N/A	6 days

Interstitials	800x600	100k	N/A	10 days

Button	120x90	10k	N/A	2 days

Special sponsorship specifications available upon request.

General Specification

All specifications apply to ads, whether hosted by Happy Puppy or served via third party

All third party and rich media ads must open a new browser window

If creative is received after the designated production deadline, Happy Puppy cannot guarantee flight will begin as scheduled

Production deadlines do not account for agency/client revisions

All third party ads must come with implementation and cache-busting instructions

An active linking URL must be provided and cannot exceed 128 characters

Audio Specification

Sound must be user-initiated; user must mouseover a minimum of 2.5 seconds before audio play

Looping messages: maximum of 15 seconds; non-looping message: maximum of 10 seconds

An audio mute button and pause/stop button must be included

Creative Submission and Contact Information

For more information, please contact:
     Jeffrey Mather
     Advertising Director
     (P)802-767-4480
     (F)240-757-0240

Rates
To enable us the opportunity to maximize the value of your online media spend, we create programs that are custom to each individual advertiser. For this reason, Happy Puppy does not publish a rate card online. We ask that you contact us today so that we can develop a tailor-made marketing plan for you.

Right click here to download our media kit.

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