The
Solution:
VendTek's opportunity lies in making the traditional
distribution paradigm of physical cards completely electronic.
VendTek has spent several years developing an electronic
distribution software package for prepaid telecommunication
and financial services called e-Fresh. It is proprietary,
vendor-neutral, customizable, and secure. It allows
for the secure transfer of information through electronic
POS terminals, self-serve kiosks, WAP enabled phones,
ATM machines, and web browsers. It is state of the art
and eliminates costly physical cards.
VendTek commercializes e-Fresh under license to companies
that create distribution businesses in the telecommunication
and financial services markets. The Company's markets
are global, but initial installations are in Canada,
the US, the UK and China. Typically, e-Fresh enabled
POS terminals are sold to a third party that uses them
to distribute prepaid airtime via electronic inventory
that is stored on a central server rather than in the
form of physical cards. The usage is similar to paying
a bill by debit card where a keypad is used to select
airtime minutes or dollar values. The purchased product
is delivered in real time via the POS terminal in the
form of a secure PIN number from VendTek's secure server.
A printed receipt containing the unique PIN number enables
the service activation. Since the PIN number is downloaded
in real time, is single use, and doesn't need to be
inventoried by the retailer it couldn't be more user
friendly and cost effective.
The e-Fresh(tm) system creates significant value through
markedly improved efficiency. The physical cards are
gone and consumers using e-Fresh terminals benefit from
improved convenience and product selection.
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