FreeRealms is a new adventure for SOE. They're making a browser based MMO with free-to-play, microtransaction and subscription elements; and they're targeting young girls. Does that sound like SOE? Not exactly, but they no doubt hope to expose a whole new segment of the market to MMOs and give some of their regular subscribers an option to play with their daughters.
As this game works through popular web browsers, it also made sense to make a Facebook-esque network so players could show off their collections, customization and information. These are not sites for the player, but definitely the character. It's no fun to collect if people cannot brag, and the overarching site lets people do just that.
They also made customization a major theme of the game. Despite the fact it's in a browser, the game is fully 3D and has as many character customization options as one would expect from a traditional MMORPG. Players can be humans or fairies, for the initial launch. Each race has an impressive array of options, and an even more impressive number of clothing options.
Read it all after the jump.