Marketing News

“This is an amazing opportunity to help brands reach their target audiences and leverage the 'viralocity' of our ever-expanding global community.”

Social network MySpace has promoted Jeff Berman to president of sales and marketing, a new post. via PROMO Magazine

Comment?

“They've all been the same - one-shot gimmicks or foreign exchange rates”

Major drug companies saw their bottom lines buoyed by a weak dollar, one-time gains and other temporary items, but their shares still fell because of basic economic problems hurting the industry. via The Jersey Journal

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“If you look at the fastest-growing market segments in China, there are two - SUVs and luxury cars”

High, wide and fuel-hungry, the gleaming black Cadillac Escalade on display at the Beijing auto show is an unlikely car for an era of record oil prices. via The Modesto Bee

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“We recognize that our customers want to use Microsoft products in heterogeneous environments, and therefore we are pleased to offer this option to meet customer needs in one of the leading global markets”

Microsoft and Novell announced Sunday they were expanding their alliance in making patent-protected and open-source programs interoperable into the hot China market. via Physics Blog

Comment?

“They have the longest boot camp, the highest standards. The Marines want people to actually want to be in the Marines, not just be in it for the money.”

The Marines are looking for a few good women. Actually, they will take as many as they can get. via Carlsbad Current-Argus

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“This segment has still outpaced what the rest of the industry has done. I can't see the hybrid category totally chilling out”

Kim Fenske drives a bus in Colorado by day, but when he's not working, he zooms around the mountains in a 2007 Toyota Prius. via WUSA9

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“There is no doubt when it comes to meeting future electric demand that energy efficiency is the lowest-cost, cleanest and cheapest resource we have”

As state lawmakers wrestle with how much more electricity Michigan will need in the future, many energy experts are saying: use less. via WILX-TV Lansing

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“Ford's experience in the last 10 years went to the bone. My hope is that everyone at Ford never forgets what we went through.”

Ford lured James Farley from Toyota to revive the struggling automaker's marketing efforts. via HendersonvilleNews.com

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“It's expensive to market to people who have credit cards with other companies.”

WASHINGTON - Lavina Ramchandani, 20, got an American Express card two months ago so she could pay a tuition bill. via The Honolulu Advertiser

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“A lot of the time our demographic profile does not meet what the demographic profile is for some national chains”

Officials say the city needs to better market itself, and it might even hire a company to help do it. via Pasadena Star-News

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